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  • Affiliate Sponsor Press Release

    Sorry for the duplication among the Divisions Forums but we want to ensure all members get this:

    February 16, 2004

    For Immediate Release


    Toronto Ontario, Perry Iannuzzi, Vice President of the Canadian Automobile Sport Clubs - Ontario Region (CASC-OR) announced today the introduction of a new Affiliate Sponsor Program designed to attract new corporate sponsors to grassroots motorsports in Ontario. CASC-OR and its branded Motorsport Divisions, currently sanctions and conducts Solo II, Solo I, Road Racing and Ice Racing race events across Ontario through it’s 30 affiliated member clubs and over 3,000+ members. CASC-OR offers a multitude of motorsports activities geared towards promoting fun, safe and legal racing.
    “We’ve Got The Place to Race” is the motto of CASC-OR with it’s “Take it to the Track” theme to enable today’s motorsports enthusiast a venue to race their street cars, performance tuned &/or highly modified race cars in the environments that will ensure the safety of the participants as well as the spectating public. “We offer the places where street racers can get off the street and start having fun legally” Iannuzzi says.
    Over the past 10 years corporate support for motorsports has dwindled in Canada, whereas in the United States it continues to remain strong. With CASC-ORs new Affiliate Program, we offer potential sponsors a wide variety of Affiliate Program sponsor packages tailored to work in conjunction with their advertising plan and provide much needed prize funds &/or product &/or services awards to the racing competitor.
    The first component of our Affiliate Program has the sponsor offer a special discount to all CASC-OR affiliated member clubs & their members on all products and services. Secondly, a fee, based on participation levels in which of the CASC-OR Divisions the sponsor would like to participate, would be paid to CASC-OR by the sponsor to be used as prize funds, awards & trophies etc.
    By bringing a new sponsor into the world of motorsports at the highest level, we can guarantee that the sponsors name, message, products &/or services will be in the public’s eye. Working in conjunction with our corporate media sponsor, Inside Track Communications, publisher of some of motorsports finest magazines such as Inside Track Motorsport News and Sport Compact National, we offer aggressive advertising campaigns combined with up to date editorial content for today’s avid motorsport enthusiast.
    To kick start the new Affiliate Program, CASC-OR has signed an agreement with Williams Performance Friction Products (www.WPFRI.com), a Mississauga based, Canadian made brake products manufacturer. The agreement for 2004 offers a 20% discount to all CASC-OR affiliated members and their families on all WPFRI Solo I, Solo II, Open & Closed Wheel Racing applications as well as street pads & rotor products. One of the industry leaders for many years, Williams has just shifted it’s operations from one of the largest OEM suppliers to many of the automakers to concentrate on the motorsports world.
    “We offer the right pad for the right application” WPFRI president, William Dickson says. “We’re committed to CASC-OR and it’s members 100%” he added. Dickson went on to say that they have ramped up production in their Mississauga location to meet the demand of today’s racers. Also included in the deal is a prize fund with the details to be finalized later this month, which will include Championship Trophies and cash/products to be awarded to all Class Champions in each of CASC-ORs Divisions.
    “We’re excited with this program launch and we encourage all our members to support our Affiliate Partners” Iannuzzi said. With more sponsors negotiations going on almost everyday, Iannuzzi expects this to be a banner year for more companies to come on board. “We want the programs to be simple to implement and rewarding to our members as well as the sponsor” Iannuzzi added. “It’s a easy as calling up the sponsor, telling them what CASC-OR affiliated club you belong to, give them your membership number and you get your discount right on the spot.” Iannuzzi concluded.
    Regular email updates to CASC-OR members will keep them up to date as to new sponsors join the program offers and/or services become available to them.
    If you are interested becoming part of CASC-OR Affiliate Partner Program, please contact Perry Iannuzzi at vicepres@casc.on.ca or 905-415-1126. Williams Performance Friction Products can be reached at 1-800-480-7390 or sales@wpfri.com.
    Perry Iannuzzi
    Past President
    Canadian Automobile Sport Clubs -Ontario Region
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